About us
YDÉE is a story of instinct, resilience, and a deep love for design.
Founded by Yashi Dhaka Hans, the brand traces its roots back to her early twenties, when she began creating designs shortly after completing her formal education in fashion in Pune. What started as a creative pursuit soon evolved into Label YADAKA, a label that quickly gained attention for its distinctive aesthetic and thoughtful craftsmanship.
In a remarkably short span, her work resonated with audiences and was embraced by influential names such as Gauri Khan and Kiara Advani a testament to her eye for detail, silhouette, and effortless elegance.
However, in 2025, the journey paused due to unforeseen circumstances.
But for Yashi, design was never just a phase it was instinctive. A language she had been speaking since childhood. Encouraged by years of appreciation for her personal style and creative sensibility, she returned with renewed clarity and purpose.
That return is YDÉE.
The YDÉE Vision
YDÉE is built on the idea of bringing European summer aesthetics to the modern Indian wardrobe light, feminine, and effortlessly refined.
The brand focuses on:
- Fluid silhouettes that move with ease
- Thoughtfully curated prints that feel both fresh and timeless
- A distinct play of colors that celebrate individuality
At its core, YDÉE aims to fill a gap in the market, creating dresses that feel vacation ready yet versatile, premium yet accessible.